//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What?s in a handshake? Explori...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Marketingtheorie
182
Marketing theory
175
Marketing
166
Theorie
147
Theory
147
Beziehungsmarketing
142
Relationship marketing
142
Marketingmanagement
121
Marketing management
114
Deutschland
72
Germany
72
B-to-B-Marketing
49
Business-to-business marketing
49
Betriebswirtschaftslehre
44
Business economics
43
Kundenmanagement
40
Lieferantenmanagement
35
Supplier relationship management
35
Business-to-Business-Marketing
30
Investitionsgütermarketing
22
Beziehungsmanagement
20
Management
20
Marktforschung
19
Consumer behaviour
18
Konsumentenverhalten
18
Market research
18
Selling
18
Verkauf
18
Electronic Commerce
15
Kundenwert
14
USA
14
United States
14
E-commerce
13
Strategisches Management
13
Physical distribution
12
Strategic management
12
Vertrieb
12
Customer service
11
Dienstleistungsmarketing
11
Kundenservice
11
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Lehrbuch
Article in journal
1,651
Aufsatz in Zeitschrift
1,651
Aufsatz im Buch
70
Book section
70
Hochschulschrift
40
Thesis
29
Graue Literatur
28
Non-commercial literature
28
Arbeitspapier
20
Working Paper
20
Conference paper
13
Konferenzbeitrag
13
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
9
Case study
6
Fallstudie
6
Handbook
2
Handbuch
2
Reprint
2
Textbook
2
Collection of articles written by one author
1
Fallstudiensammlung
1
Festschrift
1
Interview
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Fröhling, Renée
1
Ivanova-Gongne, Maria
1
Koporcic, Nikolina
1
Langner, Tobias
1
Nyström, Anna-Greta
1
Törnroos, Jan-Åke
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Forschungsgruppe Konsum und Verhalten
1
Research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
2
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->