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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018
Persistent link: https://www.econbiz.de/10011735442
Cover Image
Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018
Managerial Decisions on International Price Adaptation: An Abstract -- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract -- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract -- Strategies for Theory Assessment and...
Persistent link: https://www.econbiz.de/10014287302