Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
~isPartOf:"Customer engagement : contemporary issues and challenges"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What?s in a handshake? Explori...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Beziehungsmarketing
14
Customer integration
14
Kundenintegration
14
Relationship marketing
14
Internet marketing
9
Brand loyalty
7
Markentreue
7
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Konsumentenverhalten
1
Kooperative Führung
1
Markenführung
1
Participative leadership
1
Service management
1
Social Web
1
Social web
1
Stakeholder
1
Strategic management
1
Strategisches Management
1
Tourism industry
1
Tourismuswirtschaft
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz im Buch
9
Book section
9
Language
All
English
9
Author
All
Alpert, Frank
1
Ballantyne, David
1
Biggemann, Sergio
1
Bigné Alcañiz, J. Enrique
1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Calder, Bobby J.
1
Conduit, Jodie
1
De Keyser, Arne
1
Dolan, Rebecca
1
Fahy, John
1
Hyder, Antonio
1
Juric, Biljana
1
King, Ceridwyn
1
Malthouse, Edward C.
1
Roberts, Carissa
1
Roberts, Christopher
1
Smith, Sandra D.
1
So, Kevin Kam Fung
1
Sparks, Beverly
1
Vandenbosch, Mark B.
1
Verleye, Katrien
1
Wilks, George
1
Yuksel, Kamer
1
more ...
less ...
Published in...
All
Customer engagement : contemporary issues and challenges
Journal of business research : JBR
70
Journal of retailing and consumer services
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
18
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
14
SpringerLink / Bücher
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of marketing communications
12
Journal of marketing management : MM
12
The journal of brand management : an international journal
12
The service industries journal
11
Cogent business & management
10
International journal of business information systems : IJBIS
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Springer eBook Collection
8
Developing digital marketing : relationship perspectives
7
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
2
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
4
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
Saved in:
5
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
Saved in:
6
Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher
;
Alpert, Frank
;
Roberts, Carissa
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 171-192)
.
2016
Persistent link: https://www.econbiz.de/10011430758
Saved in:
7
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
8
Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverly
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 236-253)
.
2016
Persistent link: https://www.econbiz.de/10011430766
Saved in:
9
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
