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Consumers' digitalization and digital marketing in Central and Eastern Europe : current challenges and the future growth
Veghes, Calin; Dugulan, Diana - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 501-519). 2011
Persistent link: https://www.econbiz.de/10009502100
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The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009664309
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Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave; Smith, Paul R. - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009667694
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E-marketing : towards a conceptualisation of a new marketing philosophy
El-Gohary, Hatem - In: Innovations in SMEs and conducting e-business : …, (pp. 133-151). 2011
Persistent link: https://www.econbiz.de/10009405599
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Digital and internet marketing
Moe, Wendy W.; Schweidel, David A. - In: The history of marketing science, (pp. 319-340). 2014
Persistent link: https://www.econbiz.de/10010415805
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Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing - 2010
Persistent link: https://www.econbiz.de/10008810791
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Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro; Taylor, Charles Robert - In: International marketing review 30 (2013) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
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International advertising theory and methodology in the digital information age
Lin, Carolyn A. - In: Handbook of research on international advertising, (pp. 279-302). 2012
Persistent link: https://www.econbiz.de/10009513918
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Internet advertising : theory and research
Schumann, David W. (ed.) - 2007 - Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
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Theoretical approaches in Internet advertising research
Micu, Anca C. - In: Internet advertising : theory and research, (pp. 37-68). 2007
Persistent link: https://www.econbiz.de/10003530758