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Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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The impact of channel function performance on buyer-seller relationships in marketing channels
Bruggen, Gerrit H. van
;
Kacker, Manish
;
Nieuwlaat, Chantal
-
2001
Persistent link: https://www.econbiz.de/10001612151
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3
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
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Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans
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contributor
); …
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
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6
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
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contributor
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
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contributor
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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Drivers of sales performance : a contemporary meta-analysis
Verbeke, Willem J. M. I.
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contributor
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2010
Persistent link: https://www.econbiz.de/10008665020
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Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
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2010
Persistent link: https://www.econbiz.de/10008665145
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Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
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contributor
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Stremersch, Stefan
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2010
Persistent link: https://www.econbiz.de/10008665165
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