Bontemps, Christophe; Orozco, Valerie; Requillart, Vincent - European Association of Agricultural Economists - EAAE - 2005
We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is...