Geylani, Tansev; Dukes, Anthony J.; Srinivasan, Kannan - In: Marketing Science 26 (2007) 2, pp. 164-178
The growing dominance of large retailers has altered traditional channel incentives for manufacturers. In this paper, we present a theoretical model to illustrate a strategic manufacturer response to a dominant retailer. In our model, a dominant and a weak retailer compete for the sale of a...