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Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping

Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10010385222

Consumer decision making styles in developed and developing markets : a cross-country comparison

Mehta, Ritu; Dixit, Gagan - In: Journal of retailing and consumer services 33 (2016), pp. 202-208

Persistent link: https://www.econbiz.de/10011598749

Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?

Hult, G. Tomas M.; Sharma, Pratyush Nidhi; Morgeson, … - In: Journal of retailing 95 (2019) 1, pp. 10-23

Persistent link: https://www.econbiz.de/10012102908

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

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Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers

Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414

Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...

Persistent link: https://www.econbiz.de/10014491681