retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers … environment between Chile and the U.S., due to a higher family and relational orientation in Chile. Home Depot defied … institutional pressures and maintained standardized retail practices. …

internationalizing retailers. According to this framework, retailers succeed in international markets when they adapt their retail format … actors. This framework was used in a case study of Home Depot?s entry into Chile in 1998 and its exit three years later …. Findings showed that Home Depot lacked legitimacy in Chile because they failed to offer the range of merchandise and store …

Many retailers have been expanding into foreign markets, although not all such attempts at internationalization have … Depot, Carrefour and J.C. Penney in Chile. The results show that the strategies employed by local companies have consisted … overall effect on the market has been one of concentration and consolidation of the retail industry. …

; retail marketing strategies and internationalization; the challenges of retail marketing strategies in the fashion retail …This article aims to provide a critical review of the published literature related to retail marketing strategies and … brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail …

retailers. Design/methodology/approach: Case study approach of five international retail firms using secondary data and primary … capabilities relevant to the internationalization process and second level or specific dynamic capabilities that are linked to … particular strategies used by individual retail firms as they internationalize. Originality/value: Research in international …