Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the Big Boys, this book takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. The authors have taught thousands of MBAs at some of the world's...

"A veteran Silicon Valley insider provides the first comprehensive guide to developing and executing a startup exit strategy the secret to ultimate entrepreneurial success You're facing tough odds as an entrepreneur today. Up to 65 percent of small businesses in the U.S. don't survive more than...