Showing 1 - 10 of 14,342
Purpose – In the light of recent changes in the international environment, the purpose of this paper is to consider whether the drivers of, and impediments to, retail internationalisation and the business strategy adopted have also changed. Design/methodology/approach – Interviews were...
Persistent link: https://www.econbiz.de/10014803358
Purpose – The purpose of this study is to examine empirically the relationship between psychic distance and adaptation of the retail offer across a range of countries. Design/methodology/approach – Data were collected using a mail survey of randomly selected non-food retailers that operated...
Persistent link: https://www.econbiz.de/10009483749
Persistent link: https://www.econbiz.de/10014426222
Focuses on the issue of product standardization versus adaptation, with special reference to the practices of Japanese … impact of factors affecting the standardization/ adaptation decision differed according to the specific product aspect, with …
Persistent link: https://www.econbiz.de/10014889307
Purpose – Challenging assumptions about the uni-nationality of markets, the paper aims to understand the role of intra-national cultural heterogeneity in product standardisation and adaptation strategies of multinational firms in a single-country, multicultural market....
Persistent link: https://www.econbiz.de/10014828216
Purpose – The purpose of this paper is to examine the retail store decision criteria of customers in founder member states of the European Union and customers in Central and Eastern European (CEE) accession member states. Design/methodology/approach – Based on the literature review we...
Persistent link: https://www.econbiz.de/10014722392
The Australian wine industry has achieved remarkable success during the last three decades. A key to this success has been the establishment of "Wine Brand Australia". While the majority of this success has been achieved by wineries located in South Australia, Victoria, New South Wales and...
Persistent link: https://www.econbiz.de/10009437706
The Internet has the capability to generate international market expansion and future growth for firms, a concept known as Internetalisation. However, it is yet to be determined how much or to what extent the Internet influences internationalisation, and thus international market growth. Both...
Persistent link: https://www.econbiz.de/10009437757
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several …
Persistent link: https://www.econbiz.de/10009437940
processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to … retailing has focused on empirical studies despite calls for a more conceptual approach. This paper responds to this call by …
Persistent link: https://www.econbiz.de/10009789044