Purpose – In the light of recent changes in the international environment, the purpose of this paper is to consider whether the drivers of, and impediments to, retail internationalisation and the business strategy adopted have also changed. Design/methodology/approach – Interviews were...

Purpose – The purpose of this study is to examine empirically the relationship between psychic distance and adaptation of the retail offer across a range of countries. Design/methodology/approach – Data were collected using a mail survey of randomly selected non-food retailers that operated...

Purpose – Challenging assumptions about the uni-nationality of markets, the paper aims to understand the role of intra-national cultural heterogeneity in product standardisation and adaptation strategies of multinational firms in a single-country, multicultural market....

Purpose – The purpose of this paper is to examine the retail store decision criteria of customers in founder member states of the European Union and customers in Central and Eastern European (CEE) accession member states. Design/methodology/approach – Based on the literature review we...

The Australian wine industry has achieved remarkable success during the last three decades. A key to this success has been the establishment of "Wine Brand Australia". While the majority of this success has been achieved by wineries located in South Australia, Victoria, New South Wales and...

The Internet has the capability to generate international market expansion and future growth for firms, a concept known as Internetalisation. However, it is yet to be determined how much or to what extent the Internet influences internationalisation, and thus international market growth. Both...