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Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
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China is currently expecting a growth in inbound travel demand as the result of China's “open door policy …. This paper focused on two issues: (1) forecasting China's monthly inbound travel demand and (2) seasonality and seasonal … of monthly seasonal variations in visitor arrivals, which is less marked. Our forecasts indicate that China foreign …
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The terms enterprise, entrepreneurship and small business are frequently used in the context of education and small business formation. Particular countries have preference for the use of the terms in specific circumstances, for example, entrepreneurship is more common in the USA and Canada,...
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marketing strategies for their small business clients, and for small business owners in general in encouraging them to utilise a …
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, equity envestment, public policy and strategic management are discussed and explained. …
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Maintaining a stable and competitive workforce is a key element of the role of management, and there has emerged a … management tool. Past studies by labour market researchers have confirmed the value of the components of an ILM, yet none has …-supervisory hotel employees. The findings suggest that the use of a holistic ILM strategy could provide a new means for management to …
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