Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy needs to respect customer needs in order to achieve or retain competitive advantage in providing...

The Creative sector in China has, in keeping with the economy, experienced a sustained period of rapid growth. However, the sector is still relatively immature and practices and understanding of the management of brands and client accounts are continuing to develop. Current Brand management...

It could be argued that in the wake of a tsunami of global events, which have catapulted Muslims into the spotlight, it is inevitable that more and more aspects of their existence will generate interest. In the field of Branding and Marketing, a new school of thought has emerged which suggests...

This paper introduces a framework for analyzing technology-based organizational action. It presents the concept of 'value programs', to represent the complex, pluralistic nature of organizational action around the application of IT systems. The nature of IT based organizational functioning and...

The increasing pace and cost associated with the development and exploitation of new technologies is making it prohibitive for organizations to work on their own. Supply chain companies are expected to share the risks of developing technologies, without necessarily being offered long-term...

While Six Sigma programs have delivered many millions of dollars in savings to large multinationals, application of the philosophy in Small and Medium-sized Enterprises (SMEs) remains rare. As a consequence of relative resource disparities, these smaller organizations find it difficult to adopt...

Drawing on Pepper's World Hypotheses we describe four different approaches to obtaining formal knowledge in management studies. These approaches are: formism, mechanism, contextualism, and organicism. All of them are valid ways of refining common sense that resist synthesis. Applying Pepper's...

This article concentrates on the relationship between companies and their suppliers with a specific focus on the impact that information and communication technologies (ICTs) have on industrial (business to business) purchasing processes. After reviewing the extant literature, we classify the...

This paper reports the findings from a recent study of nurse leavers at eight large hospitals in the National Health Service (NHS) of England and Wales. The study develops and extends an influential theory of employee turnover by describing how for some leavers a single, jarring event or shock...

Faced with the challenge of launching a new product into numerous countries, managers may view a sequential rollout as the prudent course of action. Rather than launching the product simultaneously in diverse countries, they may believe they can reduce risk by launching first in one or two...