This thesis examines graphic trade cards in eighteenth-century consumer cultures in Britain, France and North America. Trade cards were single-sheet commercial notices promoting the names and locations of individual trades-people alongside the goods and services they supplied. They formed part...

The influence and role of time in consumer behaviour is a domain that has recently received increasing – albeit incomplete – attention in the consumer research literature. Such acknowledgement of the growing appreciation of a time dimension in a range of consumer-related phenomena clearly...

This research contributes to the literature on resource, knowledge and capability transfer in international joint ventures. In mainstream international business literature, few empirical studies have been undertaken at the micro-organization level on the extent to which, and ways in which...

Relationship marketing (RM), the idea of establishing, maintaining and developing long-term customer relationships, is considered as one of the most important aspects for business success. This study focuses on the upper-end of relationship management, which is primarily concerned with...

Sales management research has concentrated on examining the antecedents and consequences of salespeople’s performance. Many of the existing studies have focused on assessing the direct relationship between antecedents and the consequences of salespeople’s performance. Suggestions from sales...

Despite much publicity given to the criticisms relating to product cost measurement and the prevailing costing systems since the mid-1980s, there was a scarcity in surveys relating to this area. In the 1990s, studies on management accounting practices and product-costing, focusing on the...

Over the last few decades the business environment throughout the world has seen several accounting and corporate scandals such as the collapse of Enron, Arthur Andersen, WorldCom, and Parmalat. As a result of these ‘scandals’, significant attention has been directed to the issue of ethics...

Over the past few years, much attention has been given to the concept of Business Process Reengineering (BPR) and its implementation by various companies as a key strategy to regain or improve their competitive edge in the marketplace. BPR is a new business concept for organizational review that...

The overall aim of the thesis was to address the issues involved in marketing strategy formulation, implementation and company performance by developing a framework for the marketing of insurance services in Jordan. In order to achieve this aim the research developed a comprehensive framework...