The passenger cruise market is one of the fastest growing sectors in the international tourist industry. In the 1990s it is characterised by new 'megaliners' which can carry over two and a half thousand passengers in luxurious accommodation. The market has expanded with new passengers, new...

This short case study looks at changes in strategy and structure at the BTA at the end of the 1980's. It is designed firstly to illustrate the environment- values-resources model and its applicability for providing a framework to examine change pressures and implications; and secondly to explore...