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Re-examining the deployment of market orientation in the public leisure sector
Hodgkinson, Ian R.; Hughes, Paul; Hughes, Matthew - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1249-1269
Persistent link: https://www.econbiz.de/10009702007
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Free-TV, Abo-TV, Pay-per-view-TV: Organisationsformen zur Vermarktung von Unterhaltung
Dietl, Helmut; Franck, Egon - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000) 6, pp. 592-603
Persistent link: https://www.econbiz.de/10001508712
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Free-TV, Abo-TV, Pay per View-TV : Organisationsformen des privaten Fernsehangebots als Arrangements zur Vermarktung von Unterhaltung
Dietl, Helmut; Franck, Egon - 1999
Persistent link: https://www.econbiz.de/10001426095
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Ökonomie, Qualität und Management von Unterhaltungsmedien
Müller-Lietzkow, Jörg (ed.) - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009424015
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Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin; Balachandran, Indra - In: Services marketing quarterly 42 (2021) 1/2, pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
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Differentiation for competitive advantage in a small family business
Douglas, Alex; Douglas, Jacqueline; Davies, John - In: Journal of small business and enterprise development 17 (2010) 3, pp. 371-386
Persistent link: https://www.econbiz.de/10008653386
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Identifying the factor structure of customer satisfaction with public leisure services
Liu, Yi-de; Hsu, Hui-hsien - In: International journal of leisure and tourism marketing … 1 (2009/10) 3, pp. 288-303
Persistent link: https://www.econbiz.de/10003925240
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Determining improvement priorities of public leisure facilities be revised Importance-Performance Analysis
Hsu, Hui-hsien; Lin, Chi-fan; Liu, Yi-de - In: International journal of services and operations management 8 (2011) 4, pp. 471-486
Persistent link: https://www.econbiz.de/10009153473
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SKIQUAL© : A Customer Satisfaction Assessment Model For the Leisure Industry
King, Michael - 2021
The United States economy, as well as the economies of several other highly industrialized nations, has experienced significant changes in sector composition over the last fifty years. The United States economy has shifted from manufacturing to a service based economy, where services represent...
Persistent link: https://www.econbiz.de/10013241799
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Special issue: Experiments in public management research
Blom-Hansen, Jens (contributor) - 2015
Persistent link: https://www.econbiz.de/10011306323