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The effectiveness of high-frequency direct-response commercials
Calli, Meltem Kiygi; Weverbergh, Marcel; Franses, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 98-109
Persistent link: https://www.econbiz.de/10009554306
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When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.; O'Guinn, Thomas C.; Olsen, G. Douglas - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
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Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
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Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck; Cheng, Peiyao; Masson, Josselin; Li, Wenhua - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
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The allure of the hidden : how product unveiling confers value
Patrick, Vanessa M.; Atefi, Yashar; Hagtvedt, Henrik - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 430-441
Persistent link: https://www.econbiz.de/10011734883