The objective of the paperis to obtain the inputs of stakeholders and to generate a discussion on the appropriate policy relating to cross media and ownership restrictions in India. The comments of all stakeholders on the issues discussed in this Consultation Paper is sought. The paper has been...

The Broadcast media is a powerful purveyor of ideas and values and plays a pivotal role in not only providing entertainment but also disseminating information, nurturing and cultivating diverse opinions, educating and empowering the people of India to be informed citizens. The Government has...

The current study seeks to understand the effectiveness of commercials that are basically nation-wide commercials dubbed in the regional languages, while not changing any part of the visual: thus they are ‘national’ with their visuals and regional with their sound track. Here...