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Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi
Yamamura, Eiji; Sabatini, Fabio - 2014
landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …
Persistent link: https://www.econbiz.de/10010369525
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Is university sports an advertisement in the higher education market? An analysis of the Hakone long-distance relay road race in Japan
Yamamura, Eiji - 2015
television viewing rate for the race led to a 1% increase in the number of applicants for the universities participating in the … race. It follows that advertising universities on television would be effective in the university market. …
Persistent link: https://www.econbiz.de/10011421473
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Superstars in politics : the role of the media in the rise and success of Junichiro Koizumi
Yamamura, Eiji; Sabatini, Fabio - 2014 - Preprint
landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …
Persistent link: https://www.econbiz.de/10010381044
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Is university sports an advertisement in the higher education market? : an analysis of the Hakone long-distance relay road race in Japan
Yamamura, Eiji - 2015
television viewing rate for the race led to a 1% increase in the number of applicants for the universities participating in the … race. It follows that advertising universities on television would be effective in the university market. …
Persistent link: https://www.econbiz.de/10010467768
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The impact of the media on voters' attitude toward Junichiro Koizumi and his policy
Yamamura, Eiji; Sabatini, Fabio - In: Japan and the world economy : international journal of … 34/35 (2015), pp. 24-32
Persistent link: https://www.econbiz.de/10011572879
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Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi
Sabatini, Fabio; Yamamura, Eiji - Econometica - 2014
landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …
Persistent link: https://www.econbiz.de/10010933358
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Superstars in politics: the role of the media in the koizumi regime
Yamamura, Eiji; Sbatini, Fabio - Volkswirtschaftliche Fakultät, … - 2014
regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …
Persistent link: https://www.econbiz.de/10011109242
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Superstars in politics: the role of the media in the koizumi regime
Yamamura, Eiji; Sabatini, Fabio - Volkswirtschaftliche Fakultät, … - 2014
regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …
Persistent link: https://www.econbiz.de/10011110919
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Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi
Yamamura, Eiji; Sabatini, Fabio - Deutsche Zentralbibliothek für … - 2014
landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …
Persistent link: https://www.econbiz.de/10010985769