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The role television in the construction of consumer reality
Shrum, L. J. - In: New developments and approaches in consumer behavior …, (pp. 53-68). 1998
Persistent link: https://www.econbiz.de/10001299799
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Television viewing and social reality : effects and underlying processes
Shrum, L. J. - In: Social psychology of consumer behavior, (pp. 251-272). 2009
Persistent link: https://www.econbiz.de/10003812969
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The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004735215
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Factors affecting judgments of prevalence and representation : implications for public policy and marketing
Briley, Donnel A.; Shrum, L. J.; Wyer, Robert S. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 112-118
Persistent link: https://www.econbiz.de/10009774925