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The brand image and advertising effectiveness
Mitchell, Alex - 1959
Persistent link: https://www.econbiz.de/10003476187
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Motivation research and the television commercial
Henry, Harry - 1959
Persistent link: https://www.econbiz.de/10003476191
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Techniques for testing the effect of television advertising on sales
Downham, John - 1959
Persistent link: https://www.econbiz.de/10003476196
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Sampling in television research
Stuart, Alan - 1960
Persistent link: https://www.econbiz.de/10003476197