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Esomar congress
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of media economics
29
Working paper / National Bureau of Economic Research, Inc.
13
Journal of sports economics
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
10
SpringerLink / Bücher
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MPRA Paper
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Prometheus : critical studies in innovation
8
Working paper series
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BLM-Schriftenreihe
7
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7
JMM : the international journal on media management
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7
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
International journal of sport finance
6
Journal of marketing communications
6
Journal of media business studies
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Prometheus
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
CESifo Working Paper
5
Contribuciones a las Ciencias Sociales
5
Discussion paper / Centre for Economic Policy Research
5
Journal of cultural economics
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
P / the Rand Corporation
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Reports and papers on mass communication
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Schriftenreihe der Landesmedienanstalten
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1
T.V. advertising pre-testing : the velvet glove number crunching solution
Parkyn, Roger S.
- In:
Esomar congress
(
1976
),
pp. 303-324
Persistent link: https://www.econbiz.de/10003648173
Saved in:
2
Monitoring the effects of
television
advertising : an insurance case study
Stoessl, Sue
;
Wicks, Anne
- In:
Esomar congress
(
1976
),
pp. 83-102
Persistent link: https://www.econbiz.de/10003688080
Saved in:
3
Consistency of purchasing and
television
viewing behaviour optimum periods for study
West, Michael J.
;
Buck, Stephan F.
- In:
Esomar congress
(
1968
)
1
,
pp. 341-370
Persistent link: https://www.econbiz.de/10003504695
Saved in:
4
Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy
;
MacDonald, Colin
- In:
Esomar congress
(
1976
),
pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
Saved in:
5
The perception of media contents by producers and audience
Hansen, Flemming
- In:
Esomar congress
(
1976
),
pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
Saved in:
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