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Konsum und Verhalten
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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The journal of media economics
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Journal of sports economics
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Werbung mit Musik : theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung : mit 76 Abbildungen
Tauchnitz, Jürgen
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1990
Persistent link: https://www.econbiz.de/10009701079
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Werbung mit Musik : theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung
Tauchnitz, Jürgen
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1990
Persistent link: https://www.econbiz.de/10004071382
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Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung
Lorson, Tania
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1992
Persistent link: https://www.econbiz.de/10013165748
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