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The Entertaining Way to Behavioral Change : Fighting HIV with Mtv
Banerjee, Abhijit V. - 2019
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized...
Persistent link: https://www.econbiz.de/10012866168
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Does Television Rot Your Brain? New Evidence from the Coleman Study
Gentzkow, Matthew; Shapiro, Jesse M. - 2021
We use heterogeneity in the timing of television's introduction to different local markets to identify the effect of … preschool television exposure on standardized test scores later in life. Our preferred point estimate indicates that an … additional year of preschool television exposure raises average test scores by about .02 standard deviations. We are able to …
Persistent link: https://www.econbiz.de/10013229147