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The Entertaining Way to Behavioral Change : Fighting HIV with Mtv

Banerjee, Abhijit V. - 2019

We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized...

Persistent link: https://www.econbiz.de/10012866168

The entertaining way to behavioral change : fighting HIV with MTV

Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019

Persistent link: https://www.econbiz.de/10012062962

The entertaining way to behavioral change : fighting HIV with MTV

Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019 - This version: July 2019

Persistent link: https://www.econbiz.de/10012098260

The entertaining way to behavioral change : fighting HIV with MTV

Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019

This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing …, where young viewers were exposed to MTV Shuga or a placebo television series. Among those exposed to MTV Shuga, the trial …

Persistent link: https://www.econbiz.de/10012114340

The Entertaining Way to Behavioral Change : Fighting HIV with Mtv

Banerjee, Abhijit V. - 2019

Persistent link: https://www.econbiz.de/10012863156

The entertaining way to behavioral change : fighting hiv with MTV

Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019

Persistent link: https://www.econbiz.de/10012181392

The entertaining way to behavioral change : fighting hiv with MTV

Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019

Persistent link: https://www.econbiz.de/10012195588