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Werbung
Fernsehen
1,972
Television
1,254
USA
326
Deutschland
313
Rundfunk
294
television
243
Germany
230
Broadcast
180
United States
180
Fernsehprogramm
158
Rundfunkpolitik
137
Television programme
137
Broadcasting policy
126
Theorie
126
Mediennutzung
120
Theory
120
Media usage
117
Großbritannien
106
Internet
104
communication technology
104
Fernsehwerbung
102
Television advertising
99
Filmwirtschaft
97
Film industry
95
Media industries
94
Mediensektor
94
EU countries
91
EU-Staaten
91
Aufsatzsammlung
88
Wettbewerb
83
Welt
82
World
80
Werbewirkung
78
Konsumentenverhalten
77
United Kingdom
76
Consumer behaviour
75
Advertising
73
Competition
69
Advertising effects
64
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57
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61
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40
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17
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2
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Anderson, Simon P.
4
Coate, Stephen
4
Kind, Hans Jarle
4
Moshary, Sarah
4
Nilssen, Tore
4
Song, Jihong
4
Sørgard, Lars
3
Wilbur, Kenneth C.
3
Bellman, Steven
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Mitchell, Alex
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Varan, Duane
2
Agnew, Clark M.
1
Avery, Rosemary J.
1
Barrowclough, Diana
1
Barto, Michael
1
Barton, Roger
1
Beghin, John C.
1
Bekkali, Mukhtar
1
Bekmeier-Feuerhahn, Sigrid
1
Blank, David M.
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Bourreau, Marc
1
Bovelet, Rainer
1
Braunschweig, Ernst
1
Brechtel-Schäfer, Jutta
1
Breinker, Carsten
1
Brown, Nigel
1
Brusco, M. J.
1
Buck, S. F.
1
Buck, Stephan F.
1
Burger, Alexandre
1
Burtch, Gordon
1
Bush, Ronald F.
1
Bushmann, F. Anthony
1
Butt, Irfan
1
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IP Deutschland GmbH <Köln>
2
National Bureau of Economic Research
2
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Bundesverband Deutscher Zeitungsverleger
1
CESifo GmbH <München>
1
Ekonomiska Forskningsinstitutet
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
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Esomar congress
5
ATV series of technical research studies
4
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
CESifo working papers
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Houghton Mifflin Adviser in Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
NBER Working Paper
2
NBER working paper series
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The journal of business : B
2
Working paper / National Bureau of Economic Research, Inc.
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Brochure
1
Business history review
1
Business horizons
1
CESIFO WORKING PAPER NO. 1862 CATEGORY 9: INDUSTRIAL ORGANISATION (2006)
1
CESifo - Center for Economic Studies & Institute for Economic Research - Working Papers
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CIE discussion papers
1
Commentary : the journal of the Market Research Society
1
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
1
Die neuen Medien, eine Gefahr für die Demokratie?
1
Discussion paper / Institute of Social and Economic Research
1
Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
Forschungsbericht / Bundesministerium für Gesundheit und Soziale Sicherung
1
Göteborgsstudier i journalistik och masskommunikation
1
Handbook of media economics ; volume 1
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch des Werbeleiters
1
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ECONIS (ZBW)
112
USB Cologne (EcoSocSci)
7
USB Cologne (business full texts)
1
RePEc
1
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
Advertising in radio and
television
broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
8
Media-Perspektiven
[1970-2022]: Frankfurt, M. : Media-Perspektiven
;
…
-
1970 - 2022
Persistent link: https://www.econbiz.de/10000353793
Saved in:
9
Werbung und politische Kultur in der Bundesrepublik Deutschland : eine Analyse von Wirkungszusammenhängen unter besonderer Berücksichtigung der Fernsehwerbung seit Zulassung privat...
Bovelet, Rainer
-
1996
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000942549
Saved in:
10
Televisiomainonta ja ohjelmaympäristö : tutkimus ohjelmaympäristön ja katsojan sitoutuneisuuden vaikutuksesta asenteisiin
Valkeinen, Hanna
;
Valsta, Leni
-
1992
Persistent link: https://www.econbiz.de/10000835501
Saved in:
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