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It's the Media, Stupid - How Media Activity Shapes Public Spending

Bruns, Christian; Himmler, Oliver - CESifo - 2008

television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …

Persistent link: https://www.econbiz.de/10005181563

Brands, Information, and Loyalty.

Anand, B.N.; Shachar, R. - Foerder Institute for Economic Research, Eitan Berglas … - 2000

data on television viewing choices, we show that the effect of these "brand images" on product choices is stronger than the …

Persistent link: https://www.econbiz.de/10005675428

The regulation of audiovisual content: quotas and conflicting objectives

Crampes, Claude; Hollander, Abraham - In: Journal of Regulatory Economics 34 (2008) 3, pp. 195-219

Persistent link: https://www.econbiz.de/10005678478

THE SPECIFICS OF MARKETING MIX STRATEGIES IN TELEVISION

Budacia, Elisabeta Andreea - In: Romanian Economic Business Review 3 (2008) 1, pp. 64-73

The concept of marketing mix was discovered by Neil Borden in 1964 and perfected by McCarthy in 1979. We notice the perspective of authors like Valerie Zeithaml, Mary Jo Bitner, Adrian Payne, Christopher Lovelock, Monique Lejeune and others who have gradually extended the concept. Starting from...

Persistent link: https://www.econbiz.de/10005685915

DIVERSITY, QUALITY, AND "HOMOGENIZATION" OF INFORMATION PRODUCTS IN A MONOPOLISTICALLY COMPETITIVE INDUSTRY.

WATERMAN, D. - Department of Economics, University of Southern California - 1989

Persistent link: https://www.econbiz.de/10005486382

Monopole televisuel et publiphobie.

Sonnac, N. - 1999

L'analyse contenue dans cet article envisage une chaine publique et une chaine privee en monopole comme deux hypotheses alternatives concernant la structure du marche televisuel. Nous comparons les tarifs et les valeurs publicitaires emergeants de ces hypotheses alternatives en supposant que les...

Persistent link: https://www.econbiz.de/10005486756

Brands, Information, and Loyalty.

Anand, B.N.; Shachar, R. - Foerder Institute for Economic Research, Eitan Berglas … - 2000

data on television viewing choices, we show that the effect of these "brand images" on product choices is stronger than the …

Persistent link: https://www.econbiz.de/10005487313

Consultation Paper on Policy Guidelines for Television Audience Measurement (TAM)/ Television Rating Points (TRP)

TRAI, Telecom Regulatory Authority of India - eSocialSciences - 2008

Reliability of audience measurement reports both from the perspective of viewers and competitive relations between broadcasters have been of concern to the Regulators in most countries. Internationally, countries have largely come up with self-governing, not-for-profit institutions drawing...

Persistent link: https://www.econbiz.de/10005487562

Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages

Olken, Benjamin A. - eSocialSciences - 2006

In "Bowling Alone," Putnam (1995) famously argued that the rise of television may be responsible for social capital …'s decline. I investigate this hypothesis in the context of Indonesian villages. To identify the impact of exposure to television … watching television and listening to radio, is associated with substantially lower levels of participation in social activities …

Persistent link: https://www.econbiz.de/10005487646

The Institutional Embeddedness of Project Networks: The Case of Content Production in German Television

Sydow, Jorg; Staber, Udo - In: Regional Studies 36 (2002) 3, pp. 215-227

this paper, we explore the role of 'institutional thickness' for the performance of project networks in television content …'ancrage institutionnel pour ce qui est de la performance des reseaux de projet dans la production du fond et de la forme dans la television …-Produktion fur das Fernsehen in zwei deutschen Medienregionen untersucht. Dies geschieht auf der Grundlage der Giddens' schen …

Persistent link: https://www.econbiz.de/10005457806