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Fernsehen
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Vogel, Harold L.
9
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5
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4
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3
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3
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3
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3
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Handbook of media economics ; volume 1
2
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EconStor
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1
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
2
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Entertainment industry economics : a guide for financial analysis
Vogel, Harold L.
-
1998
-
4. ed., 1. publ.
Persistent link: https://www.econbiz.de/10000627067
Saved in:
4
Entertainment industry economics : a guide for financial analysis
Vogel, Harold L.
-
1986
Persistent link: https://www.econbiz.de/10000701169
Saved in:
5
Sportmedien Marketing : Rahmenbedingungen und Geschäftsmodelle für
Fernsehen
und Internet TV
Woratschek, Herbert
;
Kunz, Reinhard
;
Ströbel, Tim
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 529-547)
.
2009
Persistent link: https://www.econbiz.de/10003771446
Saved in:
6
Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K.
-
2009
Persistent link: https://www.econbiz.de/10003835594
Saved in:
7
Lost on the web : does web distribution stimulate or depress
television
viewing?
Waldfogel, Joel
- In:
Information economics and policy : IEP
21
(
2009
)
2
,
pp. 158-168
Persistent link: https://www.econbiz.de/10003850282
Saved in:
8
Angebotsstrategien in Breitbandfernsehmärkten : eine mikroökonomische Analyse
Fritsch, Christoph
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008663135
Saved in:
9
Triple Play :
Fernsehen
, Telefonie und Internet wachsen zusammen
Picot, Arnold
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003386332
Saved in:
10
Lost on the web : does web distribution stimulate or depress
television
viewing?
Waldfogel, Joel
-
2007
Persistent link: https://www.econbiz.de/10003568938
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