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The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your...
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Introduction to the special issue on organizational learning and knowledge management James Y.L. Thong, Patrick Y.K. Chau, Kar Yan Tam -- A conceptual model for virtual organizational learning Fu-ren Lin, Sheng-cheng Lin -- Knowledge sharing through intranet-based learning : a case study of an...
Persistent link: https://www.econbiz.de/10011479595
Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of...
Persistent link: https://www.econbiz.de/10011479599
Collaborative Commerce Eldon Y. Li, Timon C. Du -- Electronic Collaboration, Communication and Cooperation: A Taxonomy and a Prototype Gregoris Mentzas, Georgia Bafoutsou -- Collaborative Product Development George Q. Huang -- Collaborative Engineering Manuel Contero, Carlos Vila --...
Persistent link: https://www.econbiz.de/10011479632
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