Narrow search
Showing 1 - 10 of 271
Cover Image
Unterschiedliche makroökonomische Strukturen, wirtschaftliche Integration und einheitliche Geldpolitik in Europa / Asymmetrie Macroeconomic Structures, Economic Integration and the...
In: Jahrbücher für Nationalökonomie und Statistik 222 (2002) 1, pp. 1-21
Zusammenfassung Dieser Beitrag liefert einen Uberblick über die Bedeutung asymmetrischer makroökonomischer Strukturen in den EWU Mitgliedsländern für die einheitliche Geldpolitik. Zunächst wird im Rahmen eines Modells illustriert, welche grundsätzliche Bedeutung asymmetrischen...
Persistent link: https://www.econbiz.de/10014608865
Cover Image
Entrepreneurship Culture of SMEs in India's Tourism Sector
Baporikar, Neeta - In: International Journal of Strategic Information … 7 (2016) 2, pp. 14-27
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
Cover Image
March Madness in the Classroom
Einolf, Karl W. - In: Journal of Industrial Organization Education 1 (2006) 1, pp. 1-11
In this classroom exercise, instructors use the NCAA basketball tournament to help teach important concepts in auction theory, risk management, and portfolio theory. Students represent different athletic apparel companies vying for the sponsorship rights to NCAA tournament teams. Each NCAA team...
Persistent link: https://www.econbiz.de/10014613569
Cover Image
Girl power and word‐of‐mouth behavior in the flourishing sports market
Bush, Victoria D.; Bush, Alan J.; Clark, Paul; Bush, … - In: Journal of Consumer Marketing 22 (2005) 5, pp. 257-264
in the flourishing sports market. Design/methodology/approach – A sample of 118 teenaged girls, aged 13‐18, participated … on female teens and what influences their WOM behavior in the enormous and growing sports market. Additionally, the paper …
Persistent link: https://www.econbiz.de/10014848473
Cover Image
The demise of Native American mascots: it's time to do the right thing
Wolburg, Joyce M. - In: Journal of Consumer Marketing 23 (2006) 1, pp. 4-5
Purpose – The intent of this article is to show why the use of Native American mascots, logos, and nicknames by sports … Native Americans and by exploring the different views of sports between natives and non‐natives, the article shows why it is … unacceptable to ignore the native voice. It also demonstrates that it is possible for a sports team with a native identity to …
Persistent link: https://www.econbiz.de/10014848505
Cover Image
Women: segmenting the home fitness equipment market
McKechnie, Donelda S.; Grant, Jim; Korepina, Victoria; … - In: Journal of Consumer Marketing 24 (2007) 1, pp. 18-26
, it considers constraint theory while practically, it provides a gender specific profile for the home‐use sport and …
Persistent link: https://www.econbiz.de/10014848572
Cover Image
European football teams' CSR engagement impacts on customer‐based brand equity
Blumrodt, Jens; Bryson, Douglas; Flanagan, John - In: Journal of Consumer Marketing 29 (2012) 7, pp. 482-493
Purpose – Brand management is a central issue for the sports industry in general, and professional football clubs … (usually called soccer teams in the USA) are the archetypal branded sport in that industry; the brand is their most important …' involvement in community activities influences brand image and customer behaviour. The sport entertainment industry requires a …
Persistent link: https://www.econbiz.de/10014848994
Cover Image
The impact of relationship quality on attitude toward a sponsor
Kyoum Kim, Yu; Jae Ko, Yong; James, Jeffery - In: Journal of Business & Industrial Marketing 26 (2011) 8, pp. 566-576
the impact of the quality of the relationship between a consumer and a sport property on sponsorship effectiveness. Design … perceive a higher degree of relationship quality with the sport property and believe the sponsor motives are sincere. Research … implications – Provided in this study is a framework for both sponsors and sport teams that can be used to understand some of the …
Persistent link: https://www.econbiz.de/10014843093
Cover Image
The influence of sport leagues on the business‐to‐business marketing of teams: the case of professional road cycling
Benijts, Tim; Lagae, Wim; Vanclooster, Benedict - In: Journal of Business & Industrial Marketing 26 (2011) 8, pp. 602-613
. This is especially valid for sports in which teams rely strongly on sport sponsoring and, to a lesser extend, on gate …Purpose – This study seeks to examine how a sport league, a unique feature of professional sport, influences the … business‐to‐business marketing of teams participating in the sport league. Design/methodology/approach – This study uses a …
Persistent link: https://www.econbiz.de/10014843096
Cover Image
International sport marketing: practical and future research implications
Ratten, Vanessa; Ratten, Hamish - In: Journal of Business & Industrial Marketing 26 (2011) 8, pp. 614-620
the sports marketing and international business literature through focusing on entrepreneurial sport ventures that occur …Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and … Football Cup, there seems to be a lack of integration between the sports marketing and international business disciplines both …
Persistent link: https://www.econbiz.de/10014843097