This paper’s objective is to investigate the associations between obesity and Food-Related Lifestyles (FRL) in five European countries. A cross-sectional web-based survey was carried out in Belgium, Denmark, Germany, Greece and Poland, January 2008, with quota samples on gender (male, female),...

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

This paper investigates consumers’ satisfaction level with pork meat and derived products in 26 five European countries. Data were collected through a cross-sectional web-based survey in Belgium, Denmark, Germany, Greece, and Poland during January 2008 with a total sample of 2437 consumers....

Two theoretical frameworks have been used in previous research to explain consumers' interest in effort-saving activities in the context of meal production: the household production approach and the convenience orientation approach. A model is developed that synthesizes both approaches, assuming...

As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and adjusting marketing strategies, building superior...

Nutrition knowledge is a prerequisite for processing nutrition-related information when making food choices. Insight into determinants of nutrition knowledge is important both for designing measures aimed at increasing levels of nutrition knowledge and for food industry attempting to position...

This papers' objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A logistic regression model has been fitted using data collected through a cross sectional web-based survey carried out in Belgium, Germany, Denmark, Poland and Greece during January...