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60,405
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37,029
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12,289
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
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Kotler, Philip
9
Birks, David F.
7
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
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5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stevens, Robert E.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chadraba, Petr
3
Chisnall, Peter M.
3
Davidson, William R.
3
Day, Ralph L.
3
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American Marketing Association
21
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
College of Commerce <Chicago, Ill.>
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
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1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
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Journal of marketing education : JME
14
European Journal of Marketing
13
SpringerLink / Bücher
13
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing Intelligence & Planning
7
Springer eBook Collection
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
International series in quantitative marketing
5
Marketing intelligence & planning
5
International Journal of Bank Marketing
4
International journal of market research
4
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Organisation und praktische Anwendung
4
Review of marketing research
4
Revista Española de Estudios Agrosociales y Pesqueros
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Edward Elgar E-Book Archive
3
Hochschulschriften zur Betriebswirtschaftslehre
3
Industrial Management & Data Systems
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Know-how to use
3
Marketing theory
3
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ECONIS (ZBW)
951
USB Cologne (EcoSocSci)
123
Other ZBW resources
41
OLC EcoSci
15
RePEc
12
USB Cologne (business full texts)
4
EconStor
4
BASE
3
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1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
Amsterdam : ESOMAR
;
anfangs: Amsterdam : Elsevier
-
17.1989 - [27.]1999; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000370611
Saved in:
2
Seminar on European Agri-Business under Pressure : understanding anticipating and acting through market research ; Brussels (Belgium) 25th - 27th February 1996
1996
Persistent link: https://www.econbiz.de/10000976773
Saved in:
3
Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Posthumus, Jan
-
2015
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result...
Persistent link: https://www.econbiz.de/10014020121
Saved in:
4
A technology-enhanced teaching tool : tracking student adoption and performance
Hooker, Neal H.
;
Shanahan, Christopher J.
;
Rake, Valerie
; …
- In:
Review of agricultural economics : RAE
31
(
2009
)
4
,
pp. 963-983
Persistent link: https://www.econbiz.de/10003947799
Saved in:
5
Building virtual teams
Volchok, Edward
- In:
Virtual teamwork : mastering the art and practice of …
,
(pp. 3-15)
.
2010
Persistent link: https://www.econbiz.de/10003993882
Saved in:
6
A comparison of traditional and online learning based on satisfaction variables in marketing courses
Bryant, Frank K.
- In:
Journal of global business : JGB ; journal of the …
18
(
2007
)
35
,
pp. 69-77
Persistent link: https://www.econbiz.de/10003494490
Saved in:
7
Realisierung einer Planspiel-Lehrveranstaltung unter Verwendung der dafür konzipierten Entwicklungsumgebung Produktions- und Absatzsimulation
Petermann, Jan
-
2010
-
1. Aufl
Persistent link: https://www.econbiz.de/10003960319
Saved in:
8
Marketing e-learning and the challenges facing distance education in Africa
Ojo, Bamidele A.
-
2012
Persistent link: https://www.econbiz.de/10009575236
Saved in:
9
The avatar lecturer : learning and teaching in Second Life
Ward, Janet
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10009157180
Saved in:
10
Interdisciplinary education for global strategy
Bandyopadhyay, Jayanti
;
Coleman, Linda J.
;
DeWolfe, Scott
- In:
Advances in competitiveness research : ACR
21
(
2013
)
1/2
,
pp. 46-60
Persistent link: https://www.econbiz.de/10010240576
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