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Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness

Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 285-306

Persistent link: https://www.econbiz.de/10008909561

Globalization, export-oriented employment and social policy : gendered connections

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Does microfinance have an impact on borrower's consumption patterns and women's empowerment?

Feldhoff, Charlotte H.; Liu, Yi; Feldhoff, Patricia R. - 2019

This paper conducts a thorough data analysis using cross-sectional data from a study carried out in Mexico including … entrepreneurship. Using regression analysis, a significant positive effect on women's empowerment and its positive effect on total …Diese Forschungsarbeit analysiert Querschnittsdaten aus einer in Mexiko durchgeführten Studie mit über 16 …

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Segmenting consumers based on their evaluation of local, global and glocal brands

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Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty

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Changing consumer preferences in emerging markets : food market challenges in Central Mexico

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Fashion marketing to women in Kazakhstan

Low, Patrick; Freeman, Ina - In: Journal of fashion marketing and management 11 (2007) 1, pp. 41-55

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A Conjoint Based Approach on Female Customers’ High Relevant Attributes Towards Passenger Car Preferences

Jayakrishnan, Balaji; Aruna, Dr. R.; Arumugam, Thangaraja; … - 2020

Automobile industry has become more competitive in recent years as customers’ expectations are ever changing. As the nature of the environment grows more competitive, the demand to meet customer expectations has grown significantly. One of the key pieces of information that would assist car...

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A closer look at the menswear market in brazil

Sandes, Fábio Shimabukuro - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 49-72). 2023

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Factors affecting consumers' pro-environmental behaviours in Saudi Arabia

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