The focus of this paper is placed on the role of emotions in consumer behavior, specifically in the process of …, decision-making and the impact of emotions on it, while the empirical research portion of this paper details the attitudes of … consumers who buy food supplements, the role and importance of different emotions that have a greater or a lesser impact on the …

A number of sociological theories argue that the experience of emotion is associated with social inequality. Despite … elaborate theoretical work, empirical studies are still rare and incoherent in their attempts at measuring emotion. As a … the sociologically most relevant emotions, namely anger and anxiety. Using representative data from the German Socio …

Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical … models that show that emotions affect perception, decision, motivation, and consumer behaviour of the Elaboration Likelihood … how emotions can impact on marketing. …