Homburg, Christian (ed.); Klarmann, Martin (ed.); … - 2022 - 1st ed. 2022.
. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on …Data. Experiments in Market Research -- Field Experiments -- Design and Process of Survey Research -- Qualitative … Market Research -- Challenges in Conducting International Market Research -- Dealing with Endogeneity: A Nontechnical Guide …