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Advertising
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Beard, Fred
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Journal of historical research in marketing
Journal of advertising research
231
Journal of business research : JBR
221
International journal of advertising : the review of marketing communications
196
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising : official publication of the American Academy of Advertising
174
SpringerLink / Bücher
158
Journal of advertising
157
Journal of marketing communications
152
Management science : journal of the Institute for Operations Research and the Management Sciences
144
NBER working paper series
122
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
International journal of business information systems : IJBIS
110
Journal of retailing and consumer services
106
European journal of operational research : EJOR
103
Information systems research : ISR
100
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Working paper / National Bureau of Economic Research, Inc.
94
NBER Working Paper
89
Journal of promotion management : JPM
88
Journal of marketing
85
Technological forecasting & social change : an international journal
83
HMD : Praxis der Wirtschaftsinformatik
80
Journal of business ethics : JOBE
77
Business horizons
73
Marketing Science
73
IEEE transactions on engineering management : EM
71
European journal of marketing : EJM
70
Springer eBook Collection
70
Journal of promotion management : innovations in planning and applied research
68
International journal of industrial organization
67
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
66
CESifo working papers
64
Journal of management information systems : JMIS
64
Management information systems : mis quarterly
63
Psychology & marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
MPRA Paper
61
Internet Policy Review
59
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ECONIS (ZBW)
72
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1
The development of consumer
privacy
protection policy in China : a historical review
Gao, Zhihong
;
O’Sullivan-Gavin, Susan
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 232-255
Persistent link: https://www.econbiz.de/10011376216
Saved in:
2
Advertising
in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
3
Forgotten classics: The business of
advertising
, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
4
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
5
"He just smiled and gave me a Vegemite sandwich" :
advertising
Australia's national food in the United States, 1968-1988
Contois, Emily J. H.
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011626964
Saved in:
6
"It's time" : revolution and evolution in Australian political
advertising
White, Leanne
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011626966
Saved in:
7
Absence and the
advertising
historian
Smulyan, Susan
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 473-480
Persistent link: https://www.econbiz.de/10011626971
Saved in:
8
Advertising
in a regulated economy : Swedish advertisements 1760-1800
Murhem, Sofia
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 484-506
Persistent link: https://www.econbiz.de/10011643938
Saved in:
9
Funny, scary, dead : negative depictions of male homosexuality in American
advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
10
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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