The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...

We show that the leveling tax-transfer policy is the only consistent policy that exploits the maximum allowed transfers, as long as these are no more than the amount sufficient to equalize after-tax incomes. The leveling policy stands in contrast to equal sacrifice policies, which are also...