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~isPartOf:"McGraw-Hill/Irwin series in marketing"
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Marketing : principles & perspectives
Bearden, William O.
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Ingram, Thomas N.
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LaForge, Raymond W.
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2004
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4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Consumer behavior and marketing strategy
Peter, Jerome Paul
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Olson, Jerry C.
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2005
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7. ed
Persistent link: https://www.econbiz.de/10001855752
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Fundamentals of selling : customers for life through service
Futrell, Charles M.
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2006
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9. ed.
Persistent link: https://www.econbiz.de/10002346642
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