Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …

Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …

This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …

specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …. The Romanian marketing school places at the origins of marketing the social-economic dynamism. From this point of view, we … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …