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Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95
Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
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Integration of Marketing and Logistic Criteria in Segmentation of B2B Market
Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84
This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
Persistent link: https://www.econbiz.de/10009398924
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Marketing and RFID
Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927