Acest articol ilustreaza o analiza comparativa intre sinergia in comunicarea integrata de marketing (CIM) si sinergia …

specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy …. The Romanian marketing school places at the origins of marketing the social-economic dynamism. From this point of view, we … believe that the science of marketing itself an element that explains knowledge based economy. <br>However, with the premises …

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …

Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat …

Noi forme de marketing si publicitate online se impun si transforma cu din ce in ce mai mare viteza marketingul …