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ECONIS (ZBW)
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1
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
2
The sustainable wine market in Europe : introduction to a market trend and its issues
Pink, Małgorzata
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011339366
Saved in:
3
2013 AMS Conference - wine
marketing
track
Babin, Barry J.
(
contributor
)
-
Academy of Marketing Science
-
2012
Persistent link: https://www.econbiz.de/10010421925
Saved in:
4
Enhancing consumer value in wine tourism
Carlsen, Jack
;
Boksberger, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 132-144
Persistent link: https://www.econbiz.de/10010482866
Saved in:
5
Small firms crafting growth niches in the French wine industry : the role of entrepreneurial
marketing
Barton, Lisa C.
;
Painbéne, Sandra
;
Barton, Harry
- In:
The international journal of entrepreneurship and innovation
13
(
2012
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009613864
Saved in:
6
Marketing
planning for wine
Spawton, Tony
- In:
European journal of marketing : EJM
25
(
1991
)
3
,
pp. 1-48
Persistent link: https://www.econbiz.de/10001111548
Saved in:
7
How many latours is too many? : measuring brand name congestion in Bordeaux wine
Buccafusco, Christopher
;
Masur, Jonathan S.
;
Whalen, Ryan
- In:
Journal of wine economics
16
(
2021
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10012821801
Saved in:
8
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
9
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
10
Taste as market practice: the example of "natural" wine
Smith Maguire, Jennifer
- In:
Consumer culture theory
,
(pp. 71-92)
.
2018
Persistent link: https://www.econbiz.de/10011825292
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