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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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The morality of markets, marketing, and the corporate purpose
Ringold, Debra Jones - In: Does marketing need reform? : fresh perspectives on the …, (pp. 64-68). 2006
Persistent link: https://www.econbiz.de/10003430094
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Customer advocacy : a new paradigm for marketing?
Urban, Glen L. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 119-125). 2006
Persistent link: https://www.econbiz.de/10003430127
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Does marketing need to transcend modernity?
Firat, A. Fuat; Dholakia, Nikhilesh - In: Does marketing need reform? : fresh perspectives on the …, (pp. 126-133). 2006
Persistent link: https://www.econbiz.de/10003430130
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi; Peñaloza, Lisa - In: Does marketing need reform? : fresh perspectives on the …, (pp. 134-150). 2006
Persistent link: https://www.econbiz.de/10003430134
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Marketing to the new customer majority
Wolfe, David B. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 166-171). 2006
Persistent link: https://www.econbiz.de/10003430301
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Marketing or marketers : what or who needs reforming?
Grover, Rajiv - In: Does marketing need reform? : fresh perspectives on the …, (pp. 252-260). 2006
Persistent link: https://www.econbiz.de/10003430347
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Does marketing need reform school? On the misapplication of marketing to the education of marketers
Holbrook, Morris B. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 265-269). 2006
Persistent link: https://www.econbiz.de/10003430349