Globalizing knowledge economies foster conditions that intensify the role and value of organizational reputation risk … reputation risk. Having noted the ambivalence that surrounds ‘risk positions’, we present a re-definition of reputation risk that … encompasses the dynamics of contemporary risk and trust relationships. We explore the capacity of different trust forms to reduce …

In this paper we introduce concepts that build a theoretical notion of reputation risk and establish the need to extend … our approach to managing such risk.. The existing literature on reputation risk has tended to be reactive and focus on …. We explore the notion of ‘active trust’ as a way of redesigning approaches to the management of risk. Our analysis …