This article explores the curent situation of creative industries in Romania, a field still insufficiently investigated where entrepreneurship is increasingly present. In this sense, it addresses addresses two research objectives. Taking as reference the relevant academic literature, and based...

The relationship between ownership structure and corporate performance might be remarkably strong and in formative within transition economies. In this research, we explore this relationship, referring to the example of the Republic of Serbia. For that purpose, appropriate linear models have...

The main purpose of this study is to analyze the influence of country-level governance on business environment and entrepreneurship for an international large sample of countries for a period of six years (2007-2012). The dimensions of country-level governance at macroeconomic level will be...

Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define brand reputation in the eyes of consumers, thus...

Our study approaches the concept of sustainable development from a business perspective by looking into how universities can contribute to incorporating sustainability in the formation of future business professionals. The main objective of our paper is to develop an analysis that offers a...

The business, as a profitable organization must become ethical in order to survive in a globalized world. It is true that in the last decades businesses have changed dramatically because of the remarkable changes from all fields of activity. However, the most important factors were some subtle...

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum...

Modern academic education in economics, and especially that in the field of business, frequently tries, and rather seldom manages to combine, interfere and unify, to varying degrees, distinct disciplines with practical interests usually similar or even seemingly adverse; its concrete action is an...

The above study examines the relation between business ethics and corporate reputation and introduces the well-known and widely used methods and methodologies to asses corporate reputation, in order to put into light the contribution of business ethics. The main hypothesis is that an ethical...

The fierce competition among hotels had forced managers to reconsider the way in which they are doing business. The strategic planning is seen as one approach that could help hotel managers to bust their hotel performance and to obtain a competitive advantage against the other hotels. This paper...