Munteanu, Claudiu-Catalin; Florea, Dorian-Laurentiu; … - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 58-58
Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define brand reputation in the eyes of consumers, thus...