Showing 1 - 3 of 3
"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive … strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general …, there is no reference on East Asian entrepreneurship. This is the first of its kind in the market. The handbook provides a …
Persistent link: https://www.econbiz.de/10010465533
Persistent link: https://www.econbiz.de/10001601569
Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...
Persistent link: https://www.econbiz.de/10003301296