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Strategic management
Erfolgsfaktor
15
Success factor
15
Marketing management
10
Marketingmanagement
10
KMU
5
SME
5
Beziehungsmarketing
4
Firm performance
4
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Internationaler Markteintritt
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Product management
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Produktmanagement
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Relationship marketing
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Exportwirtschaft
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Innovation
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Market segmentation
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Marktsegmentierung
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Performance-Messung
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market orientation
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Export
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Innovation management
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Innovationsmanagement
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Kundenzufriedenheit
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Lieferantenmanagement
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Organisationale Ambidextrie
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Brotspies, Herbert
1
Cambra-Fierro, Jesús Juan
1
Centeno, Edgar
1
Inyang, Aniefre Eddie
1
Jaramillo, Fernando
1
Olavarria, Ana
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Vazquez-Carrasco, Rosario
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Journal of strategic marketing
SpringerLink / Bücher
44
Gabler Edition Wissenschaft
15
Harvard-Business-Manager : das Wissen der Besten
14
Journal of business strategy
11
Harvard business review : HBR
10
Springer eBook Collection
10
International journal of project management : the journal of The International Project Management Association
8
Journal of business research : JBR
8
Business horizons
7
Journal of strategy and management
6
Management for Professionals
6
Springer eBook Collection / Business and Economics
6
Springer eBook Collection / Business and Management
6
Strategic change : SC ; briefings in entrepreneurial finance
6
Strategy & leadership : a publication of Strategic Leadership Forum
6
Gabler-Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business excellence
5
International journal of business information systems : IJBIS
5
Journal of East European management studies : JEEMS
5
California management review
4
IEEE transactions on engineering management : EM
4
International journal of management & enterprise development : IJMED
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Long range planning : LRP ; international journal of strategic management
4
Planung in kleinen und mittleren Unternehmen
4
Business strategy series
3
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
3
Erfolgswissen von 12 bekannten Managementtrainern
3
European journal of international management : EJIM
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Future of Business and Finance
3
Global business and organizational excellence : a review of research & best practices
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of quality & reliability management
3
International marketing review
3
Journal of knowledge management
3
Kansai University review of business and commerce
3
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ECONIS (ZBW)
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1
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
2
Success factors in a CRM strategy : technology is not all
Cambra-Fierro, Jesús Juan
;
Centeno, Edgar
;
Olavarria, Ana
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 316-333
Persistent link: https://www.econbiz.de/10011871387
Saved in:
3
Salesperson implementation of sales strategy and its impact on sales performance
Inyang, Aniefre Eddie
;
Jaramillo, Fernando
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 601-619
Persistent link: https://www.econbiz.de/10012313926
Saved in:
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