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~isPartOf:"Cross-cultural and critical perspectives on brands"
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Cross-cultural and critical perspectives on brands
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
An Elgar reference collection
22
Accounting theory ; Vol. 2
19
Family business
17
Innovation and entrepreneurship
13
History of marketing thought ; Volume 3
11
The international library of critical writings in economics
11
Executives and performance
10
Classics in corporate law and economics ; Vol. 1
9
Integration, governance and performance
9
Mergers and acquisitions
9
The merger and acquisition process
9
Boards and directors
8
Corporate crime: issues of definition, construction and research
8
Economic approaches to law
8
Financing entrepreneurship
8
Research in urban economics : a research annual
8
The IASB: the standards and their widespread adoption
8
Accounting theory ; Vol. 4
7
Classics in corporate law and economics ; Vol. 2
7
Entrepreneurial teams and new business creation
7
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
7
H. Igor Ansoff ; Vol. 2
7
Innovation and knowledge : the Arrovian legacy
7
Michael Porter ; Vol. 3
7
Small business and entrepreneurship ; Vol. 4
7
Stakeholders and sustainability
7
The political economy of entrepreneurship ; Vol. 1
7
The theory of monetary aggregation
7
Benefit-cost analysis ; Vol. 1
6
Chris Argyris : critical evaluations in business and management
6
Corporate brand and corporate reputation
6
Corporate crime: cases and explanations
6
Corporate strategy
6
HRM defined and in organizational context
6
Leading organizations : perspectives for a new era
6
Learning by populations of organizations
6
Strategic information systems ; Vol. 3
6
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
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2
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
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3
Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
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4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa
-
2009
Persistent link: https://www.econbiz.de/10003785284
Saved in:
6
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
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