Hogarth, Robin; Karelaia, Natalia - Department of Economics and Business, Universitat … - 2005
,” i.e., the areas for which heuristics are and are not effective. To map the contours of such regions, we derive … probabilities that heuristics identify the best of m alternatives (m > 2) characterized by k attributes or cues (k > 1). The … heuristics include a single variable (lexicographic), variations of elimination-by-aspects, equal weighting, hybrids of the …